Sectoral Consulting and Training Platform
Geographical indications above all, with our sector expertise,
we provide insights to take your business into the future.
Collective, Quality, Sustainable
TEST TRANSLATION needs-based training programs and expert consulting services. We help geographical indication become not just a registration, but a real value.
Core Concepts
- Definition and types of geographical indications
- Difference between geographical indication and trademark
- Relationship between emblem and registration certificate
Registration Processes
- Preparation steps before registration
- Application and evaluation process
- Post-registration obligations
Denetim & Hukuk
- Audit mechanisms and field application
- Rules for emblem use
- Legal responsibilities and sanctions
- Transition from registration to brand identity
- Authenticity, story, and origin narrative
- Emotional value and consumer connection
- Correct use of emblem and logo
- Packaging and label design standards
- Visual adaptation for digital channels
- Local / national / export positioning
- Premium pricing strategy
- Social media and digital communication fundamentals
- Communication strategy consistent with brand identity
- Message architecture and channel-based adaptation
- Effective planning on a limited budget
- Instagram, TikTok, YouTube content strategy
- E-commerce product page optimization
- Short video, reels, and story formats
- Targeted digital advertising fundamentals (Meta, Google)
- Trade fair and media relations management
- KPI definition and success metrics
- Target country and market selection (data-driven)
- Global positioning and competitive analysis
- Premium segment and pricing strategy
- Entry strategies for Amazon, Etsy, and Alibaba
- EU Regulation 2024/1143 compliance process
- ISO, HACCP, and certification requirements
- Export incentives and government support programs
- ESG-compliant production strategies
- Digital Product Passport (DPP) integration
- The role of auditing in geographical indication
- Audit obligations in Turkey and the EU
- Risk-based audit approach
- Data flow across the supply chain
- QR code and GS1 Digital Link implementation
- Blockchain-based traceability
- Rights arising from registration and their limits
- Obligations of producers and registration holders
- General framework of EU Regulation 2024/1143
- Analysis of logo, emblem, and visual identity elements and their meaning framework
- Defining packaging/label design standards and compliance framework
- Mandatory use of geographical indication emblem: Technical guidance
- Integration of local identity, cultural heritage, and geographical connection into the brand language
- Target market analysis and consumer segmentation
- Differentiation strategy for local, national, and international markets
- Development of the product story and unique narrative
- Design of value-added-focused marketing and sales models
- Building a shared brand ownership culture (association/cooperative level)
- Analysis of the organizational structure of geographical indication producers
- Technical support and roadmap for setting up a cooperative or association
- Institutional capacity assessment of existing organizations
- Strengthening management structure and decision-making processes
- Development of financial sustainability and financial management capacity
- Improvement of internal communication and coordination mechanisms
- Increasing the effectiveness of organized structures in marketing and commercialization processes
- Operational analysis of current audit mechanisms in Turkey
- Assessment of effectiveness, transparency, and sustainability criteria
- Evaluation of audit reports and field findings
- Data flow modeling throughout the supply chain
- QR code, GS1 Digital Link, and digital identity integration
- Blockchain-based traceability system setup (Geopedi infrastructure)
- Digital Product Passport (DPP) approach integration
- Design of digital audit report generation processes
- Data standardization and records management system
- Compliance assessment under EU Regulation 2024/1143
- Analysis of current registration content in light of climate change, technological advances, and new production methods
- Structured interviews with relevant stakeholders (producers, registration holders, audit units)
- Technical assessment on whether a registration amendment is required
- Pre-preparation and compliance analysis for applications to be filed with the EU
- Strategic registration update recommendations for high-value products
- Global market positioning and benchmarking studies
- Competitive analysis and premium segment strategy development
- Digital & Legal Infrastructure
- Digital storefront (website, catalog, product pages) design consulting
- Export legislation, customs processes, and product-specific regulatory analysis
- Food safety standards (ISO, HACCP) and certification roadmap
- Consulting on applications for export incentives and government grants
- Access to EBRD, World Bank, and EU project funding sources
- Development of ESG-compliant production and export strategies
- Carbon footprint calculation and sustainable packaging solutions
- Market Entry Strategy Report
Get to know our expert team — each a specialist in their own field, with hands-on involvement at every stage from academic research to real-world application!
Get to know us!
Dr. Ayşegül Demircioğlu
After graduating from Ankara University's Faculty of Agriculture in 1993, I worked as a research assistant for five years and completed my master's and doctoral studies. In 2000, I joined the Turkish Patent and Trademark Office (TÜRKPATENT). During my time there, I received extensive training in industrial property, delivered numerous training sessions, and developed educational materials and booklets. I contributed specifically to the drafting of the TÜRKPATENT Patent and Utility Model Law, the preparation and monitoring of Strategic Plans, the execution of the "Dissemination of Industrial Property Knowledge in Universities" project in cooperation with EPO, and the establishment of the Patent Academy in partnership with WIPO. I also participated in WIPO-IGC meetings on Genetic Resources, Traditional Knowledge, Folklore, and Intellectual Property. I prepared the Turkish version of the EPO's Patent Education Set (https://www.turkpatent.gov.tr/patent-egitim-seti) was made available to the public. I participated in numerous national and international meetings on industrial property topics, including those organized by WIPO and EPO, and contributed to projects carried out in cooperation with WIPO, EPO, and FAO. I was involved in establishing the Geographical Indications Platform (https://ci.turkpatent.gov.tr/) and managed the platform. In addition to the success stories featured on the platform, I developed the content for the "Training Set on the Registration of Geographical Indications in the EU" and the "Training Set on the Audit of GI-Registered Products." I served as Branch Manager of the Innovation and Promotion Department and then as Branch Manager of the Geographical Indications Department. After 23 years of service, I retired from the Turkish Patent and Trademark Office. I then spent approximately one year as Business Development Director at Endemigo A.Ş., the first and only online marketplace for geographically indicated products in the world. My greatest ambition is to leverage my years of expertise to help GI products achieve the recognition they deserve, ensure their sustainability, and contribute to raising awareness.
Nil Sızır Sakallıoğlu
After graduating from Gazi University Faculty of Law in 2010, I completed a German language program in Stuttgart. In 2013, I began my master's studies at Gazi University's Graduate School of Social Sciences in the Department of Commercial Law, completing my degree in 2019 with a thesis titled "Subjecting a Registered Trademark to Customs Procedures Without Authorization." Throughout and following my graduate studies, I have been actively practicing as an attorney specializing in intellectual and industrial property law. Since 2022, I have also been conducting project development and management activities on blockchain-based traceability systems through Heliodor Tech, a company I founded.
The Geopedi project, which we launched in 2024, has been supported by TÜBİTAK and has evolved into an active platform through field studies grounded in the principles of traceability and verifiability for geographical indications. Drawing on my approximately 13 years of expertise in intellectual and industrial property rights, I have had the opportunity to closely observe the challenges that geographical indications face in terms of auditing, traceability, and sustainability. With that in mind, I aim to bring together the solutions offered by emerging technologies under the Geopedi umbrella — with the goal of both raising awareness about geographical indications and making their economic value more visible.
Sibel Çelik Sözer
I am a communications strategist and I am passionate about this field. With over thirty years of professional experience, I work as a consultant. To pass my knowledge on to the next generation, I have taught "Advertising Practices" courses at universities and contributed to the curriculum development of Karatay University's Visual Design Department. I have specialized in communication management, communication strategies, content creation, stakeholder management, awareness campaigns, original brand concepts, corporate identity development, and — my focus in recent years — "behavior change-based communication strategies." I design sustainable, meaning-driven, and long-term value-creating brands for multi-stakeholder organizations across the public sector, private sector, and internationally funded projects. I combine the strategic communication expertise I gained through European Union and World Bank-supported projects with my ability to transform local values into compelling stories, bridge cultural heritage with contemporary brand identities, and develop communication models that forge deep connections with target audiences.
I approach communication not merely as a tool for visibility, but as a means of building trust and belonging. I craft integrated branding strategies that make the origin, effort, and authenticity of geographically indicated products visible, support local development, and create competitive strength at both national and international levels. I am among the few communication professionals in Turkey working in the field of industrial property. Since 2006, I have played an active role in industrial property awareness initiatives across national and international projects; I served as the project coordinator for the first digital public awareness campaign in this field at universities, and I am the first PR agency representative to have represented the Turkish Patent and Trademark Office abroad.
